SDG DISTRIBUTION A team dedicated to its brands since 2007

SDG Distribution preserves a family spirit that favours a long-term vision. Together, the team’s vocation is to ensure the development of each of its brands, while respecting their identity and providing all the necessary resources for selective distribution on the European territory.

Creativity is only of interest if it helps us progress. All members are stimulated around a long-term vision of the company and its brands in order to continually renew our offer and remain focused on the future of extreme sports and mobility.

Nothing can take precedence over our customers and suppliers. We cultivate our difference through our team that knows our market, our products, our customers and our suppliers.

A strong sense of belonging to the SDG family is very important in our company. All members of the company build positive relationships, trust, loyalty and mutual esteem that foster a common vision and give meaning to our daily teamwork.


Creation of Street Surfing France

At the end of 2007, Gilles Martin created the company Street Surfing France, distributing the brand exclusively in France.


Street Surfing France becomes SDG Distribution

The company becomes SDG Distribution and develops its activity by positioning itself on a multi-brand and multi-discipline market.


Opening to new Sports

SDG Distribution extends its range: Freestyle Scooter, Skateboard and Longboard are the new disciplines of SDG.


Fast and Effective Logistic Service

Development of logistic skills and implementation of a BtoB interface allowing customers a simple and fast access to the company's complete offer.


Opening of the UK branch

SDG is highly expertised in using new technologies to distribute its human strengths to strategic places enabling easy access to its customers and to be responsive to various market evolutions.


Creation of SDG's marketing and communication unit

The evolution of SDG's offer is inevitable to develop its brands in the European sector. In close collaboration with the brands, the Marketing department develops brand images and multiplies actions on the territory.


Opening of the Cycle branch: Bicycle and Motocross

SDG Distribution extends its range and involvement in extreme cycle sports. Start MTB with NS Bikes, a brand specialized in DIRT and downhill bikes. Start in Motocross with the brand EVS SPORTS.


New graphic identity, new B2B and new SDG websites

The graphic identity is reworked as well as the implementation of a new BtoB site, always with the aim of offering an efficient and pleasant interface to our customers.


Moving to Hossegor

The company moves to Hossegor, the European cradle of extreme sports. Geographic location adapted to the activity, the company moves to larger premises: 2500 m2 in logistics and 400 m2 of office space.


New acquisition in the Surf sector

Opening of the Surf branch with the brands DHD Surf, Prolite and Waal.


Major European Actor on the Market

The company is one of the European leaders in the disciplines of Freestyle Scooter & Skateboard/Surfskate. At the same time SDG takes a prominent place in the cycle and more precisely the MTB Dirt and Gravel Bikes.


40 Premium Brands

With more than 40 top-of-the-range brands, the company continues its development by maintaining a strong proximity with its suppliers, its customers and the same passion for its brands.

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